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The Centers for Disease Control and Prevention is continuing Tips From Former Smokers® (Tips®), the national tobacco education ad campaign featuring real people living with the effects of smoking-related diseases or exposure to secondhand smoke. The Tips campaign began in 2012 as the first national campaign sponsored and funded by a federal agency with the goal of educating the public about the harmful effects of smoking and encouraging quitting. The commercials in the Tips campaign show how smoking-related illnesses have forever changed the lives of everyday people.
To receive more information, or to arrange an interview with a subject matter expert, call the CDC media office at 404.639.3286; or email media@cdc.gov.
2024
- February 5, 2024: CDC’s Tips From Former Smokers® Launches New Ads to Encourage People to Quit Smoking
2023
2022
- August 9, 2022
Statement from Karen Hacker, MD, MPH, Director, CDC’s National Center for Chronic Disease Prevention and Health Promotion on the passing of Tonya Moore, Tips From Former Smokers® participant - February 28, 2022
CDC’s Tips From Former Smokers® Campaign Returns With Powerful New Ads
2021
2020
- August 27, 2020
CDC’s Tips® campaign led 1 million U.S. adults to quit smoking during 2012–2018 - April 7, 2020
Statement from CDC Director Robert R. Redfield, MD on the passing of Michael Patterson, Tips From Former Smokers ad participant - March 23, 2020
CDC’s successful Tips From Former Smokers campaign returns on March 23
2019
2018
2017
2016
- March 24, 2016
Impact of first federally funded anti-smoking ad campaign remains strong after three years - January 21, 2016
Powerful new ads mark the 5th year of the successful “Tips From Former Smokers” campaign
2015
- March 26, 2015
Powerful new “Tips From Former Smokers” ads focus on living with vision loss and colorectal cancer - January 9, 2015
Statement from CDC Director Tom Frieden on the passing of Rosemary V. Hernandez, former Tips From Former Smokers ad participant
2014
- December 10, 2014
CDC’s Tips From Former Smokers campaign provided outstanding return on investment - August 8, 2014
Statement from Tim McAfee, Director, CDC’s Office on Smoking and Health on the passing of Bill Busse, former Tips From Former Smokers ad participant - June 24, 2014
New hard-hitting “Tips From Former Smokers” ads to air this summer
2013
- October 18, 2013
Statement from Tim McAfee, Director, CDC’s Office on Smoking and Health on the passing of Nathan Moose, former Tips campaign ad participant - **September 19, 2013
**2013 Tips From Former Smokers campaign generates 150,000 calls to quitlines and 2.8 million website visits - **September 17, 2013
**Statement from CDC Director Tom Frieden on the passing of Terrie Hall, former Tips From Former Smokers ad participant - **September 9, 2013
**More than 100,000 Americans quit smoking due to national media campaign - **May 23, 2013
**Campaign encourages smokers to “Talk With Your Doctor” for help quitting - **March 28, 2013
**Education campaign returns with powerful stories to help Americans quit smoking
2012
- **April 2, 2012
**Calls to quitline hit record high after CDC national tobacco ad campaign launch - March 15, 2012
CDC ad campaign reveals harsh reality of smoking-related diseases
Tips-related Publications" name="publications-news"> Tips-related Publications
For more data about the Tips From Former Smokers campaign visit the Tips Impact and Results web page.
2020 Tips Photos
[Photo of Asaad M. and Leah M., ages 25 and 52, California; Asaad put his young life on hold at age 19 to become his mother’s full-time caregiver when she was diagnosed with colorectal cancer
800×500 pixels [JPG – 153KB]
](https://www.cdc.gov/tobacco/campaign/tips/images/headshots/Asaad-and-Leah-800x500.jpg)
[Photo of Denise H., age 66, Texas; she has taken care of her husband, Brian H., through his smoking-related illnesses
800×500 pixels [JPG – 81KB]
](https://www.cdc.gov/tobacco/campaign/tips/images/headshots/Denise-800x500.jpg)
[**Photo of Geri M., **age 58, Michigan; diagnosed with chronic obstructive pulmonary disease (COPD) at age 44
800×500 pixels [JPG – 112KB]
](https://www.cdc.gov/tobacco/campaign/tips/images/headshots/Geri-800x500.jpg)
[Photo of Michael F., age 57, Florida; quit working at age 51 because of health problems related to his chronic obstructive pulmonary disease (COPD)
800×500 pixels [JPG – 95KB]
](https://www.cdc.gov/tobacco/campaign/tips/images/headshots/michael-f-copd-candid-800x500.jpg)
[Photo of Rebecca C., age 43, California and Indiana; had all five toes on her right foot amputated because of Buerger’s Disease
800×500 pixels [JPG – 93KB]
](https://www.cdc.gov/tobacco/campaign/tips/images/headshots/rebeccac-candid-800x500.jpg)
[Photo of Tonya M., age 49, North Carolina; diagnosed with heart failure at 38 years old
800×500 pixels [JPG – 82KB]
](https://www.cdc.gov/tobacco/campaign/tips/images/headshots/tonya-candid-800x500.jpg)
Tips 2018 Photos
[Photo of Christine B., age 55, Pennsylvania; diagnosed with oral cancer at age 44
800×500 pixels [JPG – 91kb]
[Photo of Sharon A., age 58, Illinois; diagnosed with throat cancer at age 37
800×500 pixels [JPG – 58KB]
Tips 2016 Photos
[Photo of Becky H., age 54, Ohio; diagnosed with COPD at age 45
400×267 pixels [ JPG – 29KB]
](https://www.cdc.gov/tobacco/campaign/tips/images/headshots/photo-becky-400x267.jpg)
[Photo of Brian H., age 60, Texas; had his first heart attack at age 35
400×267 pixels [JPG – 33KB]
](https://www.cdc.gov/tobacco/campaign/tips/images/headshots/photo-brian-heart-400x267.jpg)
[Photo of Rebecca M., age 57, Florida; diagnosed with depression at age 33
400×267 pixels [JPG – 26KB]
](https://www.cdc.gov/tobacco/campaign/tips/images/headshots/photo-rebecca-400x267.jpg)
[Photo of Rico F., age 48, California; smokefree since 2011
400×267 pixels – [JPG 25KB]
](https://www.cdc.gov/tobacco/campaign/tips/images/headshots/photo-rico-400x267.jpg)
Tips 2015 Photos
[Photo of Julia C., age 58, Mississippi; diagnosed with colon cancer at age 49
400×267 pixels [JPG – 36KB]
](https://www.cdc.gov/tobacco/campaign/tips/images/headshots/photo-julia-400x267.jpg)
[Photo of Kristy G., age 35, Tennessee; tried e-cigarettes to quit regular cigarettes but ended up using both
400×267 pixels [JPG – 31KB]
](https://www.cdc.gov/tobacco/campaign/tips/images/headshots/photo-kristy-400x267.jpg)
[Photo of Mark A., age 47, California; diagnosed with rectal cancer at age 42
400×267 pixels [JPG -31KB]
](https://www.cdc.gov/tobacco/campaign/tips/images/headshots/photo-mark-400x267.jpg)
[Photo of Marlene K., age 68, New York; started losing her vision at 56
400×267 pixels [JPG – 25KB]
](https://www.cdc.gov/tobacco/campaign/tips/images/headshots/photo-marlene-400x267.jpg)
Tips 2014 Photos
[Photo of Amanda B., age 30, Wisconsin; smoked during pregnancy and had a premature baby
400×267 pixels [JPG -38KB]
](https://www.cdc.gov/tobacco/campaign/tips/images/headshots/photo-amanda-400x267.jpg)
[Photo of Brett P., age 50, New Mexico; smoked and lost most of his teeth to gum disease
400×267 pixels [JPG -31KB]
](https://www.cdc.gov/tobacco/campaign/tips/images/headshots/photo-brett-400x267.jpg)
[Photo of Brian I., age 45, California; had a stroke triggered by smoking combined with HIV
400×267 pixels [JPG – 31KB]
](https://www.cdc.gov/tobacco/campaign/tips/images/headshots/photo-brian-400x267.jpg)
[Photo of Felicita R., age 54, Florida; lost all her teeth by age 50
267×400 pixels [JPG – 44KB]
](https://www.cdc.gov/tobacco/campaign/tips/images/headshots/photo-felicita-267x400.jpg)
[Photo of Rose H., age 59, Texas; diagnosed with lung cancer that spread to her brain. Rose passed away in January 2015
400×267 pixels [JPG -22KB]
](https://www.cdc.gov/tobacco/campaign/tips/images/headshots/photo-rose-400x267.jpg)
Tips 2013 Photos
[Photo of Bill B., age 40, Michigan; diagnosed with diabetes; had other health problems, too. Bill passed away in August 2014
400×267 pixels [JPG – 47KB]
](https://www.cdc.gov/tobacco/campaign/tips/images/headshots/photo-bill-candid-400x267.jpg)
[Photo of Ellie N., age 57, Florida; had asthma attack triggered by secondhand smoke at 35
400×267 pixels [JPG – 37kB]
](https://www.cdc.gov/tobacco/campaign/tips/images/headshots/photo-ellie-candid-400x267.jpg)
[Photo of Jamason C., age 18, Kentucky; asthma attack triggered by secondhand smoke at 16
267×400 pixels [JPG – 34KB]
](https://www.cdc.gov/tobacco/campaign/tips/images/headshots/photo-jamason-267x400.jpg)
[Photo of Mariano Z., age 55, Illinois; had open heart surgery at age 47
400×267 pixels [JPG – 27KB]
](https://www.cdc.gov/tobacco/campaign/tips/images/headshots/photo-mariano-candid-2-400x267.jpg)
[**Photo of Michael P. **Alaska; diagnosed with COPD at age 44; Michael died in 2020 at age 64
400×267 pixels [JPG -36 KB]
](https://www.cdc.gov/tobacco/campaign/tips/images/headshots/photo-michael-candid-3-400x267.jpg)
[Photo of Nathan M., age 54, Idaho; diagnosed with severe lung damage from secondhand smoke exposure; Nathan passed away in October 2013
400×267 pixels [JPG – 39KB]
](https://www.cdc.gov/tobacco/campaign/tips/images/headshots/photo-nathan-candid-4-400x267.jpg)
[Photo of Terrie H., age 52, North Carolina; diagnosed with oral and throat cancers at 40; Terrie passed away in September 2013
400×267 pixels [JPG – 36KB]
](https://www.cdc.gov/tobacco/campaign/tips/images/headshots/terrie-2-candid-400x267.jpg)
[Photo of Tiffany R., age 35, Louisiana; quit smoking at 34; smoke-free since January 2012
400×267 pixels [JPG – 46KB]
](https://www.cdc.gov/tobacco/campaign/tips/images/headshots/tiffany-candid-400x267.jpg)
Tips 2012 Photos
[Photo of Annette S., age 57, New York; diagnosed with lung cancer at age 52
200×286 pixels [JPG -73KB]
](https://www.cdc.gov/tobacco/campaign/tips/images/headshots/photo-annette-200x286.jpg)
[Photo of Brandon C., age 31, North Dakota; diagnosed with Buerger’s disease at age 18
200×292 pixels [JPG – 71KB]
](https://www.cdc.gov/tobacco/campaign/tips/images/headshots/photo-brandon-200x292.jpg)
[Photo of Shawn W., age 51, Washington State; diagnosed with throat cancer at age 46
cropped, vertical 154×251 pixels [JPG -54KB]
](https://www.cdc.gov/tobacco/campaign/tips/images/headshots/photo-shawn-154x251.jpg)
[Photo of Shawn W., age 51, Washington State; diagnosed with throat cancer at age 46
cropped, horizontal, 586×198 pixels [JPG -100KB]
](https://www.cdc.gov/tobacco/campaign/tips/images/headshots/photo-shawn-586x198.jpg)
Media Campaign Resource Center
The Media Campaign Resource Center (MCRC) provides free and low-cost tobacco education campaign materials to support communication efforts of the tobacco control community.
Matte Articles
Pre-written matte articles ready for adaptation and use by journalists, bloggers, or other members of the media about the Tips from Former Smokers campaign.
[Tips Campaign Matte Article for the General Public
](https://www.cdc.gov/tobacco/campaign/tips/press/articles/tips-matte-article-general-public.html)
[Tips Campaign Matte Article for African Americans
](https://www.cdc.gov/tobacco/campaign/tips/press/articles/tips-matte-article-african-american.html)
[Tips Campaign Matte Article for American Indian/Alaska Natives
[Tips Campaign Matte Article for Asian Americans
](https://www.cdc.gov/tobacco/campaign/tips/press/articles/tips-matte-article-asian-american.html)
[Tips Campaign Matte Article for Faith Communities
](https://www.cdc.gov/tobacco/campaign/tips/press/articles/tips-matte-article-faith-communities.html)
[Tips Campaign Matte Article for Hispanics/Latinos
](https://www.cdc.gov/tobacco/campaign/tips/press/articles/tips-matte-article-hispanic.html)
[Tips Campaign Matte Article for LGBTQ+ Community
](https://www.cdc.gov/tobacco/campaign/tips/press/articles/tips-matte-article-lgbt.html)
[Tips Campaign Matte Article for People With Mental Health Conditions
](https://www.cdc.gov/tobacco/campaign/tips/press/articles/tips-matte-article-mental-health.html)
[Tips Campaign Matte Article for Military Service Members and Vets
](https://www.cdc.gov/tobacco/campaign/tips/press/articles/tips-matte-article-military.html)
Overviews of Diseases / Conditions
Learn the facts about the smoking-related diseases and conditions featured in the campaign.
[Asthma and Secondhand Smoke
](https://www.cdc.gov/tobacco/campaign/tips/diseases/secondhand-smoke-asthma.html)
[Buerger's Disease
](https://www.cdc.gov/tobacco/campaign/tips/diseases/buergers-disease.html)
[Cancer
](https://www.cdc.gov/tobacco/campaign/tips/diseases/cancer.html)
[COPD
](https://www.cdc.gov/tobacco/campaign/tips/diseases/copd.html)
[Diabetes
](https://www.cdc.gov/tobacco/campaign/tips/diseases/diabetes.html)
[Dual Use of Tobacco Products
](https://www.cdc.gov/tobacco/campaign/tips/diseases/dual-tobacco-use.html)
[Gum Disease and Tooth Loss
](https://www.cdc.gov/tobacco/campaign/tips/diseases/periodontal-gum-disease.html)
[Heart Disease and Stroke
](https://www.cdc.gov/tobacco/campaign/tips/diseases/heart-disease-stroke.html)
[HIV
](https://www.cdc.gov/tobacco/campaign/tips/diseases/smoking-and-hiv.html)
[Mental Health Conditions: Depression and Anxiety
](https://www.cdc.gov/tobacco/campaign/tips/diseases/depression-anxiety.html)
[Pregnancy and Babies
](https://www.cdc.gov/tobacco/campaign/tips/diseases/pregnancy.html)
[Vision Loss and Blindness
](https://www.cdc.gov/tobacco/campaign/tips/diseases/vision-loss-blindness.html)
[](https://smokefree.gov/tips)
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