Fortifying Florida's Blue Economy

Challenge

Florida’s economy relies heavily on coastal and ocean-related resources, supporting employment, businesses, and tourism. Poor water quality and damaged natural and built resources put this economy at risk. In order to know how to address this, it’s necessary to have a complete understanding of the state’s total economy and marine economy, and how things like damaged beaches and coral reefs will hurt it.

Solution

Using multiple economic resources on the Digital Coast, a team conducted a thorough analysis and developed multiple strategies to strengthen the state’s marine economy. The first created a framework that ensures connected coastal and ocean leadership. The second developed workforces for ocean and coastal sectors that yield high return on investment.

The Florida Ocean Alliance used numbers from the NOAA Report on the Ocean and Great Lakes Economy to inform its strategic plan.

Where this page came from

This page was imported from NOAA Office for Coastal Management. A Digital Coast story by NOAA's Office for Coastal Management; as a work of the United States government, in the public domain.

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