Nearly 300 Industries Offer Franchise Opportunities

Let’s imagine a woman named Mary, a fitness instructor who is thinking about opening an independent fitness and recreational sports center. She researches demographics of several potential locations and identifies a city that could be an ideal spot.

However, she notices an increase of chain fitness centers opening in that area.

These data are important for economic development and growth as well as to help decide if a potential business owner should open a franchise-owned business or an independent business.

Should she drop the idea of an independent business and buy a franchise fitness center with an established brand recognition instead? Are there data that could help her make this important decision?

Good news for Mary, our fictitious entrepreneur: The 2017 Economic Census Franchise Statistics Report publishes information on the 498,234 franchise establishments in the United States in 2017.

These franchises represent 11.4% of all businesses in the industries published and covered by the report. These franchise establishments employed 9.6 million of the 63.3 million workers in these industries.

The report showed that franchises in industries covered in the report had $1.7 trillion in sales, receipts, or revenue in 2017, out of the $9.9 trillion in sales of these establishments.

It also showed average sales per franchise establishment was $3.5 million, compared to $2.3 million for non-franchise establishments.

So how does Mary’s industry compare?

The 9,757 franchise businesses in the Fitness and Recreational Sports Center industry reported sales of nearly $5.0 billion in 2017, up 171% from $1.8 billion in 2007. It also showed that franchises in this industry employed 102,605 workers in 2017, up 62% from 63,455 in 2007.

Across all franchise businesses, the average sales per employee in a franchise establishment was $180,193 compared to $156,295 for all businesses in the published and covered industries.

For Mary’s industry, the same pattern holds. Sales per employee of franchise fitness establishments was $47,183 vs. $44,304 for all establishments in this industry — another important data point in her decision.

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