SAMHSA’s national youth substance use prevention campaign helps parents and caregivers, educators, and community members get informed, be prepared, and take action to prevent underage drinking and other substance use.
About the Campaign
The “Talk. They Hear You.” campaign aims to reduce underage drinking and other substance use among youths under the age of 21 by providing parents and caregivers with information and resources they need to address these issues with their children early and often.
What's New
"Talk. They Hear You." celebrated its 10th anniversary by hosting a campaign relaunch event during National Prevention Week 2023! Watch the May 8 event and check out the newest suite of products here.
Parent & Caregiver Resources
Parents and caregivers have a significant influence on their children’s decisions about using alcohol and other drugs. Check out these "Talk. They Hear You." campaign resources to help you start talking with your kids about these issues at a young age.
Community Partner Resources
Prevention Partners: Looking for resources to share in your community? Download these customizable “Talk. They Hear You.” campaign resources to support your underage drinking and other substance use prevention efforts.
Featured Resources
Featured Resources
- Learn more about Screen4Success: Screening for health, wellness, and wellbeing
- Download our “Parent's Night Out" educational sessions
- Listen to our "What Parents are Saying" podcast
- Check out our Student Assistance Program (SAP) webinar series
- Download our mobile application
- Watch and listen to our PSAs
- See our discussion starter videos and guides
- Listen to our original soundtracks
Take Action
- Subscribe to our “Talk. They Hear You.” e-newsletter
- Talk with your kids about alcohol and other drugs using our five conversation goals (PDF | 9.8 MB)
- Download our Campaign Implementation Guide (PDF | 925 KB)
Contact Us
Have questions or need help? Reach out at TalkTheyHearYou@seiservices.com.
Follow Us
Search for #TalkTheyHearYou within the following SAMHSA social media accounts.
Facebook: @SAMHSA
X (formerly Twitter): @samhsagov
LinkedIn: Substance Abuse and Mental Health Services Administration (SAMHSA)
Instagram: @samhsagov
Where this page came from
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Licence: CC0 1.0 (public domain) · Adapted from www.samhsa.gov
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