Several Census Bureau-Powered Tools Help Realtors and Homebuyers Navigate Real Estate Market

When people begin house hunting, they want to know how close the real estate they’re considering is to their jobs, schools, grocery stores, public transportation, hospitals and other services.

Aware of this, real estate agents have incorporated demographic and economic Census Bureau statistics into their marketing strategies to give homebuyers all the information they’re seeking.

Redfin’s Job Opportunity Tool also uses Census Bureau and other government data to show the total number of workers by occupation in a metro area as well as their median salaries, education level and how many work remotely.

Census data are free and available not just to real estate professionals but individual buyers and sellers. Anyone can access the demographic and economic statistics the Census Bureau collects and produces to paint a complete and up-to-date profile of neighborhoods with homes for sale.

This article, which focuses on the real estate industry, is part of an occasional series that highlights how businesses and partners use Census Bureau data.

The real estate industry has taken census data and created their own tools.

Among the census data many real estate companies are using: the Longitudinal Employer-Household Dynamics program, most notably its Origin-Destination Employment Statistics dataset (accessed through the OnTheMap application which identifies where people live and work. The new LODES 8.0 data includes 2021 data and has been updated to adjust all historical data into 2020 census blocks.

OnTheMap contains 2002-2021 employment data for most states (except for Alaska from 2017 to 2021 and Arkansas and Mississippi from 2019 to 2021).

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