**E-cigarettes have been the most commonly used tobacco product among US youth
since 2014.**
CDC launched Empower Vape-Free Youth in 2023, and the interesting decision
is in who it talks to.
**The campaign encourages middle and high school educators to speak with
students about the risks of e-cigarettes and nicotine addiction.**
Not the students. The teachers.
Why aim at the adult in the room
A campaign aimed at teenagers competes for attention with everything else
aimed at teenagers, and arrives from an institution with no standing in their
day. A teacher is already in the room, already has a relationship, and is
present at the moments when vaping actually comes up.
What such a person usually lacks is not willingness but material — what to
say, what the evidence is, and what to offer a student who wants to stop. So
the campaign supplies:
- Resources to help students avoid or quit vaping
- A fact sheet for educators on vaping and other tobacco product use
- Print resources, videos and social media assets, requestable from CDC's
Media Campaign Resource Center
The phrase doing the work
**Educators can make a real difference by engaging in meaningful
conversations with their students.**
"Meaningful conversations" is the whole strategy, and it is a deliberate
contrast with the alternative a school reaches for by default — detection,
confiscation, suspension. A student caught vaping and punished has learned to
hide it. A student who talks to a teacher about quitting has somewhere to go.
Nicotine addiction is named alongside the health effects, which matters for
that conversation: a teenager who has decided the health risks are acceptable
has still not usually decided to be dependent.
Source: Centers for Disease Control and Prevention.
许可协议： CC0 1.0（公有领域） · 改编自 www.cdc.gov
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