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Second Shift is an AI front desk for home-service businesses: HVAC, plumbing, electrical, roofing and the like. It answers the chat on a business's website from the site's own facts, books visits or passes them to a person, and offers every missed caller a text conversation. Marketing agencies that already serve those businesses resell it under their own brand, at their own price, and sell it with a demo built from the prospect's own website in about a minute.
This guide is for the agency. It says what you'd be reselling, how the demo sells it, what happens when a client goes live, and the rules the product never breaks. Prices are in the partner guide you get with your first demo.
Three kinds of people use it
- Homeowners ask questions and book a visit in the chat on the business's website, or carry on by text after a call the business missed. A person can take over at any time.
- Contractors, the business owner and staff, do two setup steps, then leads, booking requests and hand-offs arrive as texts. There is no app to learn.
- Agencies build a demo from a prospect's website, turn it into a live client in one click, set the price and bill clients through their own Stripe.
How it reaches a homeowner
- You paste the website of a business you're pitching into your agency console, or email it to us.
- About a minute later you have a working demo built from it, free.
- The business signs with you and becomes your client. We set up Second Shift for it: its facts, its assistant number and the texting registration. You paste one line of code into its website, and the owner turns on call forwarding.
- Homeowners ask, book or text, and the owner can step in at any time.
Only you see the name Second Shift. Your client sees your brand; its customers see only your client's name.
The line of code is a short script, like the one Google Analytics uses, pasted once into the site's header. It works on WordPress, Wix, Squarespace, Webflow, GoDaddy and most site builders.
Five promises
- Answers only from confirmed facts. Never a guessed price or a made-up policy.
- A person one tap away. The AI goes quiet the moment staff reply.
- Month to month. The phone number stays the client's if they leave.
- A locked price. Clients are billed through the agency's own Stripe.
- Every lead summarized. Plus a monthly results report the agency can send.
Fewest taps by design: a homeowner books a job in about five taps plus their name and mobile number; an agency goes from a website to a demo in one click and from a demo to a live client in one more; a contractor has two setup steps and nothing new to learn after that.
What works today, and what comes with the pilot
Today you can see the product working on any prospect's website through a demo, and run your demos and clients from your agency console. Everything a live client uses is in the paid pilot, which targets December 2026.
| Working today | In the pilot, December 2026 | After the pilot |
|---|---|---|
| A demo from any prospect's website in about a minute, with its ten hard questions answered and its views counted | Website chat from confirmed facts: answers, booking, hand-off, an emergency lane; a chat page of its own for each business | Texting from the business's existing landline or VoIP number |
| The agency console: build demos, make clients live, each client's chat color, health warnings, monthly reports, your logo | Missed-call text-back with voicemail transcripts, through call forwarding to the client's assistant number | Booking in Housecall Pro and ServiceTitan |
| Replies in Spanish when the homeowner writes in Spanish | Booking requests the owner accepts, and live time slots from Jobber and Google Calendar | AI phone answering, after the first paying customers |
| A text to the owner per lead, a morning summary, questions it couldn't answer, facts changed by text | Paid leads from Yelp, Angi, Thumbtack and Google Local Services Ads answered in seconds | |
| Billing your clients through your own Stripe; your own web address | Selling directly to contractors, above agency wholesale |
Try the live demo on a made-up plumbing business, or request a free demo of a real prospect's site.
In these publicationsHow to resell Second Shift
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Licence: CC BY 4.0
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